How We Work
We are in business to help you and your business succeed. We take the time to understand clearly where you are coming from and where you want to go with your project.
The Initial Phase
We ask questions, discuss your goals, your likes and dislikes, what information you want to project. We suggest approaches, and request such things as photographs and fact sheets in support of your goals. We collaborate.
If we're working on a website, we consider and discuss your updating needs. If you choose to do this yourself, our content management framework of choice is MODX. In the case of graphic design and advertising, we strive to create a consistent print "identity" which you can continue to use to develop customer recognition.
The Construction Phase
Materials are gathered, and design mock-ups are submitted to you for review and approval. We build websites and create advertisements ourselves in order to suit your specific needs and goals. We are always available for revisions, discussion, and consultation, whether pre- or post-production.
The Final Phase
Your new website is posted on Horse Ink's private client space for final examination. Once it's just as you want it, it's officially posted. Google Analytics reports are initiated, and we can set up Google Apps accounts for you, as well (including firstname.lastname@example.org).
Graphic design work is emailed or mailed to you for your approval, and revised as necessary. When it's as you envisioned, we forward to your publication or printer.
Website or graphic design, you enjoy your new presence on the world stage!